Scott McGuire | CEO   Scott spent a lot of time moving as a kid — both from place to place and one adventure to the next. From sailing in San Diego to hiking in the Colorado Rockies, his family was always getting outside. Fishing and hunting in his youth gave way to scuba diving and kayaking in his young adult years before he found his way back to the mountains with a passion for skiing and backpacking. Scott began his career in the outdoor industry in outfitting and retail before 20 years of big brand development for companies such as Teva, Keen, Ahnu, and The North Face, and side projects tied to adventure experiences as course director with Eco Challenge and Primal Quest. He has spent the past seven years focused on moving organizations through transitional periods and speaking on market trends in the outdoor and recreation economy.   Stoke Moment:  “Cavern Point on Santa Cruz Island — no question. We were exploring sea caves by kayak and ended up in a walled-off cove ideal for snorkeling. It didn’t take us long to discover a deep, underwater entrance to a massive air bell hidden in the volcanic wall — this huge, underwater secret full of fingers and tributaries that lured us farther and farther, our lights leading the way. One passageway showed light at the end and after some rather dodgy free diving between pockets of air, we surfaced in the back of another massive cave on the other side of the point. We’d discovered an underwater passageway that had been hidden to us during years of kayaking this same area. That type of natural discovery, that feeling of pure adventure, was one of the most intensely exhilarating experiences of my life. I dream of it often.”

Scott McGuire | CEO

Scott spent a lot of time moving as a kid — both from place to place and one adventure to the next. From sailing in San Diego to hiking in the Colorado Rockies, his family was always getting outside. Fishing and hunting in his youth gave way to scuba diving and kayaking in his young adult years before he found his way back to the mountains with a passion for skiing and backpacking. Scott began his career in the outdoor industry in outfitting and retail before 20 years of big brand development for companies such as Teva, Keen, Ahnu, and The North Face, and side projects tied to adventure experiences as course director with Eco Challenge and Primal Quest. He has spent the past seven years focused on moving organizations through transitional periods and speaking on market trends in the outdoor and recreation economy.

Stoke Moment: “Cavern Point on Santa Cruz Island — no question. We were exploring sea caves by kayak and ended up in a walled-off cove ideal for snorkeling. It didn’t take us long to discover a deep, underwater entrance to a massive air bell hidden in the volcanic wall — this huge, underwater secret full of fingers and tributaries that lured us farther and farther, our lights leading the way. One passageway showed light at the end and after some rather dodgy free diving between pockets of air, we surfaced in the back of another massive cave on the other side of the point. We’d discovered an underwater passageway that had been hidden to us during years of kayaking this same area. That type of natural discovery, that feeling of pure adventure, was one of the most intensely exhilarating experiences of my life. I dream of it often.”

Kitt Doucette | Co-Founder + Chief Adventure Designer   Kitt’s personal history pulls from all facets. He was born in Wisconsin, raised in the mountains of Idaho, and studied Spanish and international relations on the beaches of Santa Barbara. He began traveling early on, mostly with the family and the Sun Valley Ski Team, before landing a gig as a safety kayaker on the Payette and Salmon rivers in Idaho, and then the jungle rivers and beaches of Ecuador. It was on a cross-continental road trip from Alaska to South America that Kit sold his first adventure travel story to a national magazine. He’s been relying on the written word to take him all over the world ever since. As an adventure travel journalist and contributing editor for 15 years, he’s filled three passports chasing waves, snow, adventure, interesting people, and new experiences, searching for those moments that make him and the world feel big and small at the same time.   Stoke Moment:  “Growing up in Wisconsin, my dad made us a badass 300-yard long sled run down a big hill in our backyard. It started in a steep, narrow chute that would rocket you around a bank, drop quickly again, and then send you flying out into the marshland below. After 30 years of a very stoke-filled life, that moment always rings as true as they come — eyes wide, hair blown back, careening down a homemade sled run, laughing hysterically each time the sled stopped, then running back up the hill to do it again.”

Kitt Doucette | Co-Founder + Chief Adventure Designer

Kitt’s personal history pulls from all facets. He was born in Wisconsin, raised in the mountains of Idaho, and studied Spanish and international relations on the beaches of Santa Barbara. He began traveling early on, mostly with the family and the Sun Valley Ski Team, before landing a gig as a safety kayaker on the Payette and Salmon rivers in Idaho, and then the jungle rivers and beaches of Ecuador. It was on a cross-continental road trip from Alaska to South America that Kit sold his first adventure travel story to a national magazine. He’s been relying on the written word to take him all over the world ever since. As an adventure travel journalist and contributing editor for 15 years, he’s filled three passports chasing waves, snow, adventure, interesting people, and new experiences, searching for those moments that make him and the world feel big and small at the same time.

Stoke Moment: “Growing up in Wisconsin, my dad made us a badass 300-yard long sled run down a big hill in our backyard. It started in a steep, narrow chute that would rocket you around a bank, drop quickly again, and then send you flying out into the marshland below. After 30 years of a very stoke-filled life, that moment always rings as true as they come — eyes wide, hair blown back, careening down a homemade sled run, laughing hysterically each time the sled stopped, then running back up the hill to do it again.”