A Letter from our founder

My life is a result of adventure. All of my days have been rooted in and shaped by the call of wild places. Chasing the sun through snow-capped peaks; kayaking untamed rivers; tracking animals through the high country; skiing untouched mountain slopes; and sitting just beyond the break at sunset — these are the spaces and places that are integral to my being.

I’ve been lead to the best places and met the best people through this type of adventure and wandering. I’ve seen how the power of these experiences is rooted deep in our DNA. We lead more intentional lives full of purpose, passion and drive. We learn about ourselves and the world beyond us. Adventure creates the stories we tell that come to define us. It makes us better. It heals us.

I’ve been incredibly fortunate in my pursuit of adventure, and I’ve met some extraordinary folks along the way. And I think all of that is well worth sharing. It’s why I created Stoke Broker. We provide pinnacle, ultra-customized, unmatched adventure experiences built specifically for you, and deliver them to your doorstep so that all you have to do is say "yes" and the rest…. well, the rest is where it all begins.

See you out there,

Brad's Signature.png

Brad Ludden

 

Founded in early 2016, Stoke Broker is built on the back of decades of shared adventures and expedition planning. We are former guides, athletes, journalists, outfitters and business entrepreneurs that knew there was a better way to get away. It started as most good ideas, with a simple question from friends.

“You’ve done this, I trust you. Why don’t you put the trip together because you know what I like more than any travel agent could ever understand.”

We’ve been there when things go south, when trips get rained out, or the swell never shows up. That’s nature. But some of our best trips have been in those very moments, not because of adversity, but because of the human connections we shared and the value of finding adventure as it happened carried the day. And each time, we’d return home more fulfilled and yet simultaneously more curious about what was next. That’s the sense of Stoke we share with each other and with our guests.


Brad Ludden | Founder   Brad was born at the base of the Big Horn Mountains in Wyoming, and raised in the Rockies of Northwestern Montana. His days have always been spent outside — through all four seasons, across continents, and on some of the world’s most remote rivers, charting unexplored territory. It is in the heart of the wild, natural moment that Brad comes alive, a draw that led him to start Stoke Broker. An avid pilot, skier, outdoorsman, and whitewater kayaker, Brad sees the stoke from every angle, and most enjoys watching the sun rise and set in places where he feels small and insignificant against the backdrop of extraordinary adventure. He is a former professional whitewater kayaker, and the founder of First Descents, a nonprofit organization that provides free, life-changing outdoor adventures to young adults impacted by cancer.    Stoke Moment:  “Harvesting my first bull elk with my bow on public land, deep in the wilderness on a three-day solo hunt. It required every ounce of physical and emotional energy I had — tracking the bull to his final resting place, and the overwhelming feelings of sadness and gratitude that came over me when I did. It was my coming of age; my full integration into my natural surroundings.”

Brad Ludden | Founder

Brad was born at the base of the Big Horn Mountains in Wyoming, and raised in the Rockies of Northwestern Montana. His days have always been spent outside — through all four seasons, across continents, and on some of the world’s most remote rivers, charting unexplored territory. It is in the heart of the wild, natural moment that Brad comes alive, a draw that led him to start Stoke Broker. An avid pilot, skier, outdoorsman, and whitewater kayaker, Brad sees the stoke from every angle, and most enjoys watching the sun rise and set in places where he feels small and insignificant against the backdrop of extraordinary adventure. He is a former professional whitewater kayaker, and the founder of First Descents, a nonprofit organization that provides free, life-changing outdoor adventures to young adults impacted by cancer.


Stoke Moment: “Harvesting my first bull elk with my bow on public land, deep in the wilderness on a three-day solo hunt. It required every ounce of physical and emotional energy I had — tracking the bull to his final resting place, and the overwhelming feelings of sadness and gratitude that came over me when I did. It was my coming of age; my full integration into my natural surroundings.”

Kitt Doucette | Chief Adventure Designer   Kitt’s personal history pulls from all facets. He was born in Wisconsin, raised in the mountains of Idaho, and studied Spanish and international relations on the beaches of Santa Barbara. He began traveling early on, mostly with the family and the Sun Valley Ski Team, before landing a gig as a safety kayaker on the Payette and Salmon rivers in Idaho, and then the jungle rivers and beaches of Ecuador. It was on a cross-continental road trip from Alaska to South America that Kitt sold his first adventure travel story to a national magazine. He’s been relying on the written word to take him all over the world ever since. As an adventure travel journalist and contributing editor for 15 years, he’s filled three passports chasing waves, snow, adventure, interesting people, and new experiences, searching for those moments that make him and the world feel big and small at the same time.   Stoke Moment:  “Growing up in Wisconsin, my dad made us a badass 300-yard long sled run down a big hill in our backyard. It started in a steep, narrow chute that would rocket you around a bank, drop quickly again, and then send you flying out into the marshland below. After 30 years of a very stoke-filled life, that moment always rings as true as they come — eyes wide, hair blown back, careening down a homemade sled run, laughing hysterically each time the sled stopped, then running back up the hill to do it again.”

Kitt Doucette | Chief Adventure Designer

Kitt’s personal history pulls from all facets. He was born in Wisconsin, raised in the mountains of Idaho, and studied Spanish and international relations on the beaches of Santa Barbara. He began traveling early on, mostly with the family and the Sun Valley Ski Team, before landing a gig as a safety kayaker on the Payette and Salmon rivers in Idaho, and then the jungle rivers and beaches of Ecuador. It was on a cross-continental road trip from Alaska to South America that Kitt sold his first adventure travel story to a national magazine. He’s been relying on the written word to take him all over the world ever since. As an adventure travel journalist and contributing editor for 15 years, he’s filled three passports chasing waves, snow, adventure, interesting people, and new experiences, searching for those moments that make him and the world feel big and small at the same time.

Stoke Moment: “Growing up in Wisconsin, my dad made us a badass 300-yard long sled run down a big hill in our backyard. It started in a steep, narrow chute that would rocket you around a bank, drop quickly again, and then send you flying out into the marshland below. After 30 years of a very stoke-filled life, that moment always rings as true as they come — eyes wide, hair blown back, careening down a homemade sled run, laughing hysterically each time the sled stopped, then running back up the hill to do it again.”

Scott McGuire | CEO   Scott spent a lot of time moving as a kid — both from place to place and one adventure to the next. From sailing in San Diego to hiking in the Colorado Rockies, his family was always getting outside. Fishing and hunting in his youth gave way to scuba diving and kayaking in his young adult years before he found his way back to the mountains with a passion for skiing and backpacking. Scott began his career in the outdoor industry in outfitting and retail before 20 years of big brand development for companies such as Teva, Keen, Ahnu, and The North Face, and side projects tied to adventure experiences as course director with Eco Challenge and Primal Quest. He has spent the past seven years focused on moving organizations through transitional periods and speaking on market trends in the outdoor and recreation economy.    Stoke Moment:  “Cavern Point on Santa Cruz Island — no question. We were exploring sea caves by kayak and ended up in a walled-off cove ideal for snorkeling. It didn’t take us long to discover a deep, underwater entrance to a massive air bell hidden in the volcanic wall — this huge, underwater secret full of fingers and tributaries that lured us farther and farther, our lights leading the way. One passageway showed light at the end and after some rather dodgy free diving between pockets of air, we surfaced in the back of another massive cave on the other side of the point. We’d discovered an underwater passageway that had been hidden to us during years of kayaking this same area. That type of natural discovery, that feeling of pure adventure, was one of the most intensely exhilarating experiences of my life. I dream of it often.”

Scott McGuire | CEO

Scott spent a lot of time moving as a kid — both from place to place and one adventure to the next. From sailing in San Diego to hiking in the Colorado Rockies, his family was always getting outside. Fishing and hunting in his youth gave way to scuba diving and kayaking in his young adult years before he found his way back to the mountains with a passion for skiing and backpacking. Scott began his career in the outdoor industry in outfitting and retail before 20 years of big brand development for companies such as Teva, Keen, Ahnu, and The North Face, and side projects tied to adventure experiences as course director with Eco Challenge and Primal Quest. He has spent the past seven years focused on moving organizations through transitional periods and speaking on market trends in the outdoor and recreation economy.


Stoke Moment: “Cavern Point on Santa Cruz Island — no question. We were exploring sea caves by kayak and ended up in a walled-off cove ideal for snorkeling. It didn’t take us long to discover a deep, underwater entrance to a massive air bell hidden in the volcanic wall — this huge, underwater secret full of fingers and tributaries that lured us farther and farther, our lights leading the way. One passageway showed light at the end and after some rather dodgy free diving between pockets of air, we surfaced in the back of another massive cave on the other side of the point. We’d discovered an underwater passageway that had been hidden to us during years of kayaking this same area. That type of natural discovery, that feeling of pure adventure, was one of the most intensely exhilarating experiences of my life. I dream of it often.”

Alice Howell | Vice President of Operations   Alice has always been a student of global cultures and experiences. A New York native, she studied art history and French, both academically and via boots-on-the-ground visits to museums and historical cornerstones throughout her youth. She took her first solo trip at 14. Not long after that, she circumnavigated Mount Kailash in Tibet, a trip she credits as defining her personal adventure philosophy: the more you travel, the more it unifies your sense of the world. Alice began her career in the travel industry in San Francisco at Geographic Expeditions where she worked in sales, trip operations, and marketing before helming innovation at the organization. She joined the Stoke Broker team in 2018.      Stoke Moment:  “In Argentine Patagonia, I took a day off from trail running around the Fitz Roy massif to visit the Viedma glacier. After a briefing on the basics of ice climbing, I rappelled into a crevasse. There is no color so electrifying as the blazing blue you’ll see 40 feet into a crevasse. Even as a seasoned rock climber, it was a novel thrill to feel the crampons and ice axes allowing me to scale a sheer wall of ice. Amid the intense physical and visual gratification, I recognized that it was all happening in a tiny, unnamed crevasse that probably wouldn’t exist in another year — barely a wrinkle in time. The reminder of vast possibility and temporal existence is travel at its best.”

Alice Howell | Vice President of Operations

Alice has always been a student of global cultures and experiences. A New York native, she studied art history and French, both academically and via boots-on-the-ground visits to museums and historical cornerstones throughout her youth. She took her first solo trip at 14. Not long after that, she circumnavigated Mount Kailash in Tibet, a trip she credits as defining her personal adventure philosophy: the more you travel, the more it unifies your sense of the world. Alice began her career in the travel industry in San Francisco at Geographic Expeditions where she worked in sales, trip operations, and marketing before helming innovation at the organization. She joined the Stoke Broker team in 2018.


Stoke Moment: “In Argentine Patagonia, I took a day off from trail running around the Fitz Roy massif to visit the Viedma glacier. After a briefing on the basics of ice climbing, I rappelled into a crevasse. There is no color so electrifying as the blazing blue you’ll see 40 feet into a crevasse. Even as a seasoned rock climber, it was a novel thrill to feel the crampons and ice axes allowing me to scale a sheer wall of ice. Amid the intense physical and visual gratification, I recognized that it was all happening in a tiny, unnamed crevasse that probably wouldn’t exist in another year — barely a wrinkle in time. The reminder of vast possibility and temporal existence is travel at its best.”